Strategic Plan 2025-2029

Literacy touches every aspect of our lives and has a profound influence on our well-being, especially in our tech-based, knowledge-rich society. Canada’s current literacy levels fall short of what is required for success in a knowledge-driven economy.

For this reason, United for literacy has developed the 2025-2029 Strategic Plan to carry out a focused Theory of Change that builds the foundation and tools necessary to refocus our programming on high-impact initiatives. Our literacy programs will focus on reading and writing, numeracy, digital, and financial literacy skills development as well as English or French as an additional language.

We will intentionally shift our program focus to create tailored virtual and in-person programs designed to improve literacy skills that support individuals in achieving their goals. We will also support community partners serving the same populations to embed literacy programs favouring wraparound/collective impact models.

As much as possible, United for Literacy will incorporate Indigenous languages in its programming and resources.

An infographic outlining the Theory of Change for United for Literacy’s four-year strategic plan. The image highlights two key intended impacts: by 2029, 25,000 learners per year will be equipped with future-ready literacy skills, enabling them to achieve their education, employment, or life skills goals. United for Literacy will also have increased its impact on the literacy ecosystem through heightened public awareness, supported policy changes, and stronger community and partner capacity. By 2035, the goal is to reach 50,000 learners per year, further improving literacy levels across Canada. The design visually represents the planned outcomes using clear milestones, icons, and a structured timeline.

An infographic showing the strategic actions and interim outcomes of United for Literacy’s plan. The image is divided into three key focus areas: "Deepen Our Actions," "Expand Influence," and "Build Internal Capacity." Each section highlights both planned initiatives and their interim outcomes. Under "Deepen Our Actions," the image shows initiatives supporting underserved communities and the transformation of spaces into learning environments with essential wrap-around support. "Expand Influence" illustrates literacy becoming a visible, supported issue linked to social and economic outcomes. "Build Internal Capacity" shows United for Literacy strengthening its resources to deliver its plan and adapt with agility and innovation. Icons, bullet points, and a clean design visually represent the organization's progress and impact.

Our Strategic Vision 2025-2029

United for Literacy is sharpening its focus on high-impact initiatives that build skills in reading, writing, numeracy, digital, and financial literacy as well as English or French as an additional language.

Read the executive summary.