Description

Description

Why Literacy? Work with purpose at United for Literacy
 
Canada’s literacy divide widens daily because so many people lack adequate literacy support. Bridging the literacy gap is something we can do. Solving systemic literacy challenges is key to advancing social equity and prosperity across our country. Literacy changes everything.
 
United for Literacy is a national literacy charity that was founded in 1899. We believe literacy is a right, and that every place can be a learning place. Our vision is a Canada in which everyone has the literacy skills they need to achieve their goals at school, at work, and in life. Our mission is to provide local literacy support programs that change lives.

We are seeking a dynamic individual to manage our social media presence and support our marketing efforts. In this role, you will create compelling social media posts and visuals, schedule content across platforms, and monitor engagement metrics. You will leverage your graphic design expertise to develop high-quality visuals, while also showing a keen interest in learning about the implementation and launch of these ads. While your main focus will be on content creation and execution, strong skills in analytics are also crucial, as you'll be contributing to both paid and organic marketing strategies.

Additionally, the position entails updating and maintaining our website with relevant content and updates. The Graphic Design Coordinator will work closely with our Marketing Manager to ensure visual concepts align with overall marketing goals. They will utilize highly visual and creative content to convey our brand message, assist in gathering and analyzing data to optimize marketing campaigns, and support the execution of marketing plans across multiple channels.

Key Responsibilities:

• Create and design of high-quality visuals using Canva and the Adobe Creative Suite (Photoshop, Illustrator, InDesign), dedicating 3 to 4 days per week to design work for national events and campaigns, promotional tools and materials such as brochures, posters, flyers, infographics, etc 
• Manage and schedule content across social media platforms.
• Receive and prioritize graphic design requests from various regions, collaborating with the Marketing Manager
• Schedule and publish social media posts
• Update the website to reflect campaign and event details
• Help develop and manage multi-faceted digital marketing initiatives including paid, email, retargeting, etc. email marketing campaigns (fundraising, events, volunteer recruitment, etc.

• Create high-quality designs for social media, promotional materials, and digital marketing initiatives, including email and mail, as per calendar of events and campaigns
• Monitor and analyze engagement metrics to inform strategy.
• Help implement paid marketing campaigns on Google Ads and Facebook Ads.
• Assist in maintaining and updating the organization’s social media account and website with relevant content and updates.
• Collaborate closely with the Marketing Manager to align social media initiatives with overall marketing goals.
• Gather and analyze data to optimize marketing campaigns.
• Support the execution of marketing plans and initiatives across multiple channels.

• Contribute to staff and volunteers support with adherence to brand standards.
• Assist in writing and or coordinate French translation of some content.
• Help support, employee, volunteer and learners with their visual and graphic design needs, including presentations, social media posts, reports, and more
• Engage and support cross functionally with all departments.

• Proficiency in Canva and the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Post-secondary education in graphic design, difital marketing or a related field. 
• Interest in social media management and scheduling.
• Enthusiasm for learning about Google Ads and Facebook Ads.
• Some experience using Google Analytics and SEO, SEM and email plaforms (ie Constant Contact). 
• Analytical abilities for reporting on marketing initiatives.
• Excellent content creation skills for diverse audiences.
• Bilingual proficiency in English and French for effective communication and translation.

• Solid design skills with a portfolio showcasing your work.
• Proven experience in social media management and marketing.
• Proven ability to collaborate and manage multiple projects within deadlines.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Excellent communication skills, both written and verbal.